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6 Reasons That Impact on Your Website’s Performance Badly

The performance of a website is one of the key factors in creating the right UX. As per a survey by a web development services in Kolkata, 4 out of 10 websites never get enough visitor just because of its poor loading speed.

But, what are the culprits that make a website crawling on its knees? Is it the immature developers who are responsible? Or there are some other reasons as well?

Let’s dig into the matter and find out some of the common reasons that we have found during our research.

Server Speed

Before we explain how server speed can impact on your website’s loading speed, you need to know how all it works. When you click on a link, your browser sends several requests to the server and the server starts sending the images, texts and codes to the browser. So, the slower the response time would be of the server, the poorer the loading speed would be. So, whenever you rent a server, try to choose some of the reputed hosting service providers and go for a dedicated server.

Server Location

It’s all about data transferring. Say you have rented a Sydney based hosting service provider and one of your visitors have clicked on your website sitting at UK. So, the request will be sent through routed onto the under-sea cables and then it is transmitted to the satellites. So, the longer the distance would be, the higher time it would require to receive the data. That’s why most of the web development services in Kolkata suggest using server which is nearer to the target market.


It’s obviously a good symptom if your traffic is slowing down your website’s speed. But, that’s obviously not expected. Every website should have a good assumption on the maximum number of traffic during the peak hours and they need to choose server package as per that where they always should have enough extra space for more traffic.

File Size

Whether it is the images, audio files, or videos, make sure they are enough small in size. Heavy files obviously would give you high quality output; but it will take several seconds to minutes of time to load – especially in slow network speed. So, compress them, install lazy-loader and use other methods to reduce load on your server. Host the videos on different platform and link them to your website to make your webpage lighter and faster.

Complex File Format

Using images in .jpg, .png or .gif format is okay. They won’t interrupt your website’s loading speed unless the file sizes are huge. But, there are complex formats like .bmp, .tiff which can be too critical for most of the browsers to decode and display which eventually affect the website’s load-time badly, say the experts at a web development services in Kolkata.

Excessive RTTs

No, don’t get scared with such technical term! It’s simply the number of requests your browser sends to the server. Yes, for every element in your website it needs to send a separate request to the browser to load it. So, the more the number of elements would be there in your website, the higher the number of request would be. But, a server has its certain limit of handling number of requests at a time. If your website exceeds the limit, the excess queries will be set on the queue and you have to wait longer to load the page. So, reduce number of elements as much as possible and see the difference.

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