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A Checklist to Follow before Launching a WordPress Site

Are you also one of them who work on your WordPress website everyday but still you have an enormous amount of plugins, unpublished blog content, many broken links, spam filled comments and multiple improper URLs. Don’t worry, you are not only the one who is going through it and feeling guilty. Due to the hustle bustle and work force, ignoring the WordPress site somehow became the norm.

WordPress Checklist

Just like doing taxes or crafting a perfect business plan, there are some things vital for every business owner to know. In order to update your WordPress site, you should incorporate the effective SEO tips to get double or triple performance. From choosing an SEO friendly theme that will be compatible to multiple devices, go through this checklist which will upgrade your underperforming website for a sleek ROI-boosting website in no time.

Web Hosting is the key to navigate WordPress. For handling the virtual private server (VPS) and backing up the data, one should definitely have time. So when it comes to time, resources, anyone can setup website. There is a huge difference between a site that takes one second to load and a site which takes ten seconds. Thus, if your site is slow and unresponsive, you are likely to lose users. Before you dive to a hosting service provider, check whether they have support for plugins, what type of backup support do they have, what is the volume of bandwidth, which operating system are they using- Linus or windows, what other sites are in your IP range.

Understand the power of CDN if you need a little boost of speed to add to its website. A CDN (Content Delivery Network) stores your static content like images, javascript, and CSS for loading page in faster rate, lowering response time and an overall speedier website. This will help you rank higher in the search engines.

Most of us don’t give value in finding the SEO friendly WordPress theme. But by this, we are more likely to spend time in figuring out what theme looks good. The main credit goes to the business owners who make the effort to find an SEO friendly theme. To help you transit from gazing at lovely designs to downloading SEO optimized themes, here is the line-up of essential features that will help you clearing out your bookmarked themes in no time.

  • Clean and fast code: With this, you can minimize the loading time on pages and increase the crawlability to your pages.
  • CSS and Javascipt files: With Google, less is more and having a limited number of CSS and Javascipt files will help.
  • Simple layout: A simple design will enable users to navigate from page to page.
  • Responsive: As we know Google gives good rank to responsive sites in searches from mobile devices, so choosing a WordPress theme that is responsive will give you an overall better user experience.
  • Schema Markups: Schema Markups show search engines where the most relevant content is on your theme.

Downloading Cache Plugin is a necessary step. This plugin speeds up the page load time with brilliant website performance and changes dynamic content to static.

Permalinks on WordPress can do a lot of things. Such as
-it can structure your URLs with keywords
-it can create short links
-it can increase search rankings and more

You must know how to use XML Sitemaps. When it comes to SEO, a sitemap is crucial. A sitemap contains all your post and pages in a list that search engine can easily read.

Optimize image alt tags without plugins. The greatest part of using WordPress is that without the knowledge of smancy HTML or Javascript, you can edit your image alt tags. Without adding a plugin, you can optimize images with a few click.

Robots.txt saves time and money. Robot.txt is a file that indicates the search engines to what to look at and what to ignore on your site. This method can save you a lot of time and money.

Backup Your Site. Backing up your website doesn’t mean you are enhancing your online presence. But it can minimize your SEO efforts.

Staying active and updated with the pace of WordPress technology is tough. So it’s no wonder that small business owners may get stumble a bit while they navigate the increasingly connected WordPress world. Even, sometimes the most tech-savvy entrepreneurs make mistakes.

Author: Moutushi Ghosh Basu

Moutushi Ghosh Basu is a Sr. Project Manager at Sketch Web Solutions a mobile & web development company based in India. She is passionate about information technology and stays updated with the latest developments in this field. You can follow Moutushi on Facebook or LinkedIn.

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