Technology has invaded our living rooms and we have wholeheartedly accepted the idea of online stores and e-commerce. In fact, we are thoroughly enjoying our online shopping spree and everyday businesses are launching their own e-commerce sites to cater to this online shopping demand. There are many platforms available to set up an e-commerce store. Among all the other platforms, Magento is the most technologically advanced and economical way to set your own online e-commerce store. In order to substantially grab a bite of the e-commerce pie, the businessman needs to select the right Magento theme.
The essential things that need to be considered while selecting a Magento theme:
Make Sure that the Theme is Responsive
The users of mobile devices like the smartphones and the tablets have increased tremendously in these years and most of these users like to surf the internet through these devices. For this precise reason, the web developers need to design and develop websites that respond to a variety of size of the mobile devices. This reason is equally applicable to e-commerce sites also. A latest online store must be accessible to the users on different kind of mobile devices so that the consumer can get hold of their required information and conclude their transactions without any hassle when they are on the go.
Must have a Live Theme Editor Tool
Generally, the Magento themes are provided with a great look. But, there is always this chance that the business owner might make alterations in the theme to suit his/her e-commerce store. Sometimes, the color scheme is changed or the company logo is added. The Live Theme Editor is the most appropriate tool for such adjustments.
It should be Built on the Latest Technology Platforms
A Magento theme which is created utilizing latest technology like HTML 5, CSS3 and SASS will provide the online store with its unique identity and it also helps the online store to get acknowledged by the search engine robots easily. This cutting-edge technology helps in better search engine optimization and it is most important when it comes to marketing and driving online traffic to the online store.
The Theme Must be Harmonious with All the Browsers
A convenient Magento theme must be compatible to all the well-known mobile devices and desktop browsers since the mobile users tend to vary in the browsers they utilize depending on their mobile devices capacity and features. When an online store is compatible to all the available browsers, the chance of loss of business is much less.
Must have an User-Friendly Interface
One major thing about a responsive website is the easy to find information and directions. A perfect Magento theme is designed with a simple interface that help the users to access information about a product, an order or making payments absolutely easy.
Multilanguage and RTL Ready Theme are Desirable
If a businessman has taken the decision to take his business to the world of web, he/she needs to connect with the market that is outside his/her language sphere. Now, this can be conceivable with the help of the Magneto theme that supports multiple languages and also the right to left languages.
The Theme must be Integrated for Social Media
In the contemporary times, social media can never be ignored since it plays a crucial role in online marketing. This aspect cannot be ignored while developing a Magento e-commerce solution. A majority of the Magento themes are merged with the popular social media handles and those which are specially designed includes numerous more exhilarating social features.
Availability of Blocks and Space for the Banners and Promotions
No online shop is complete without a banner ad or a promotional advertisement. This is one of the most crucial factors while selecting a Magento theme. A masshead of a Magento theme has the ability to attract the attention of the visitors or the users. A strategically placed promotional block helps in offering impacting messages.
Choose Theme in Accordance to the Products that is being Sold
Keeping in mind the product or the industry, the business owner should select their theme of the online store. For example, if you are doing business in sunglasses or wrist watches go for stylized themes and if you are dealing in industrial products go for flat or simple themes.
Magento themes cater to the needs of the developers as well as the users aptly and are helping in making the e-commerce arena more vibrant and competitive.