Companies or businesses that do not have mobile-friendly or responsive website is sure to suffer in terms of ranking in the Google search results. It is better to say that the non-mobile-friendly sites will disappear from Google search results. The search engine major has announced its algorithm update in order to offer a boost to the rankings of sites that abide by its criteria of mobile display. But it is better to keep in mind that the algorithm update will affect only the mobile search results and will not include the searched done of the desktop or the laptop.
If we consult a new study made by Moovweb then we will notice that this algorithm update will have ranking, visibility and usability consequences for the companies who are still stuck with their non-mobile friendly sites. April 21 was the actual date on which this update from Google got implemented. From this date onwards Moovweb has traced one thousand crucial ecommerce keywords in a wide range of businesses to find out if at all and how it has impacted mobile rankings on Google.
The research firms established that on page one of the Google mobile SERP, 77% of the results were mobile-friendly. In some 20% of cases the search engine is offering non-mobile friendly results. To state in a simplified manner the websites that do not fit into Google’s criteria of mobile-friendly those will be simply downgraded in the Google search results on mobile devices. But the company also spotted that mobile friendliness differs according to verticals.
Now, the most important step for the businesses to take is to make the website responsive in order to better the smartphone users’ experience. If a site appears at the top of the ranking, it actually converts into greater number of visitors and money for the businesses.