The launch of Instagram in 2010 was an exciting affair but at that time, its success rate was not at all predicted. According to the recent data, the new kid on the block has now reached 400 million users milestone. This number is actually 80 million more than Twitter. Users have not abandoned Twitter but this one is absolutely crazy.
Since most of the businesses like to advertise on the social media platforms, Instagram also put forward its advertising services in 2015 for the business entities. According to eMarketer, this photo-centric network had earned $ 600 million in advertising revenue at the close of 2015.
But in order to reap the rich and rewarding results of Instagram advertising, one requires to start advertising on Instagram. The few necessary steps need to be taken to set up an Instagram ad are as follows:
Link with Your Instagram
Click on Settings on your business Facebook page. Inside Settings, you will notice “Instagram Ads??? on the left-hand side. To initiate the entire process, one requires to click on this particular tab and then connect your Instagram account to your Facebook page.
Login to Ads Manager
It is important to be logged to your Ads Manager account within the Facebook only.
Download the Power Editor
This a step which can be very bewildering. Many people attempt to set up the entire ad right away through the Facebook’s ads manager. But in fact, it is a prerequisite to download the Power Editor to build your Instagram advertisement.
Build Your Own Campaign
Downloading the Power Editor takes you closer to the creation of your first Instagram ad. Within the Power Editor, click the Manage Ads tab at the top left-hand side of the page. You will locate an option just beneath that and it is “Create Campaign”.
Access Your Target Audience on Instagram
At the time of setting up the process, ensure to select an objective that is attuned with Instagram, which will include Clicks to Website, Mobile App Installs, and Video Views.
The steps that you will need to take:
- Create the latest campaign
- Build new ad set
- Craft new ad
Go for Edit Ad Set Options
Under Ad Sets, there are options to set your budget, ad schedule, audience and placement. Placement will provide you with the option to select Instagram advertising. Ensure that you select “Instagram Advertising??? and also, deselect the other available options. Next, you will be provided with the option to select the variety of mobile device to run your advertisement on.
Integrating Facebook and Instagram Accounts
After dealing with the parameters in the Ad Set options, on the menu to the left-hand side, you will notice “Ads”. There you have the option to choose your business page that you will serve the ads from. Post selecting your business page, always click on, “Use the Instagram account connected to the selected Facebook page”.
Crafting the Advertisement
This is definitely getting close to the conclusion. Now you require entering the website URL and the text that will accompany the image. Try to create an extraordinary message within 300 characters. Just beneath the text fields, you can certainly upload your photo.
Visually attractive and meaningful imagery in Instagram can increase the click-through rate and also reduce the conversion cost. Plan a picture that will depict the brand along with the promotional part that you are trying to put forward in the market. Next, produce “call-to-action??? button that will be linked to the Instagram ad.
After the completion of the prior mentioned steps necessary for creating the advertisement, you are required to “Upload Changes” from the Power Editor. This will help to place your ad for review. If you have charted the correct protocols, your advertisement should be running on Instagram without any hindrance.
An evocative and attractive Instagram advertisement can tap into a lot of revenue in the business sector.