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Digital Marketing – The Perfect Tool to Pull Traffic to Your Website


Let it be a celebrity, politician or a business website – all needs to remain in focus. The moment you missed the spotlight, someone else will push its head in your place. Strategic Android development is the perfect and may be the most affordable tool to bring all these in focus again, if not the next day, may be within a few months.

What Kind of Tool Is This?

Well, it is not actually an application; it is a service, or better to say a package of multiple services. Depending upon the current status, potential issues and opportunities, digital marketing experts create and implement their online marketing strategy. The major three musketeers of digital marketing service are – Search Engine Optimization, Social Media Optimization and Paid Advertisement Campaign.

The marketing expert would decide if they will use one, two or all of these services simultaneously and how. It involves thorough analysis of the website’s on-page status, keyword status in different search engines, competitors and so many things. So, instead of going in depth of these complex technical matters, let’s know the basic function of the three sub-services.

Search Engine Optimization

SEO is the organic way to create backlinks to your website or simply say the process to generate referral traffic. Reputed digital marketing companies create and post innovative, engaging and informative contents following the search engine rules and post in different site to create high quality backlinks which ultimately improves the ranking of your targeted keywords in the search engine.

Social Media Optimization

While SEO is vital for creating content base, SMO plays the role of public relation executive in a friendly approach, keeping the entrepreneurial dignity aside. It’s not just posting image of some products or offers in the social sites, but a professionally managed way of increasing customer engagement and eventually adding number in the traffic.

Paid Advertisement Campaign

Well, when you can’t wait months and want miracle overnight, the best way to generate genuine traffic is taking out your third weapon, that is paid ad campaign. It performs; and performs as you wish. You have full control over your budget and you can track the use of every penny invested through your digital marketing ad campaign.

However, it doesn’t add value to your brand, neither increases your online reputation in the long run. So, even if you invest a part in the paid campaign, it is always advised to continue SEO side by side.

Author: Soumya Banerjee

Soumya Banerjee is the General Manager of Sketch Web Solutions, a mobile & web development company based in India. He has been adeptly handling this role for over five years now and has advised his professionals on many advanced and complicated IT projects. You can follow Mr. Banerjee on Facebook or LinkedIn.

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