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Improve Your Marketing Strategy by Presenting Facebook Ads Incorporating Compelling Reviews

So you have a great product and want to persuade the world through it. Logically you turn online as it allows you to reach the biggest slice of your targeted demography and at a low cost as compared to other channels. There are several tips on enhancing your promotional strategy online. But, one of the major one is the need to understand the importance of your Facebook ads and incorporating customer reviews into it.

Host a Facebook Group
One of the free marketing resources for your current Internet customers is inviting them to participate in a Facebook group. In the Facebook group, participants can share tips, exchange questions and network with one another. And, it’s a lot beneficial for you as you can stay in touch with your target market in “real-time”.


Facebook ads that include customer reviews blend in with other news feed stories are better received by the active users of Facebook. These are some striking ways to improve your Facebook ads with customer reviews:

  • Select What to Advertise:
    You can create a specific website like a company blog by identifying the subject you want to link with. You can also reach out to customers through a company Facebook page or other pages you have created on Facebook such as events or places.
  • Pick Up the Right Review:
    First of all, you need to be knowledgeable about people who are most likely to buy your products. This includes defining the population, researching their preferences, and scoping out the product scene. After being well-informed, you can use your knowledge and creativity in your promotional efforts. The customer reviews are highly influential in persuading customers. You should focus on presenting exciting and relevant reviews that will resonate best with your audience.Ads that show the best-selling products are too enthusiastic or overly positive in influencing the new buyers to bring their interest out in your brand, even when they are not ready to buy the product. You can retarget your potential customers with authentic positive reviews where customers tell their personal experience. The reviews that show personal experience of customers deal more with your brand or site as a whole than the general ones. The reviews of a particular product target the ‘new visitors’ and the reviews indicating the brand are for people who already aware of your brand.
  • Craft Convincing Copy:
    There are many people out there like you talking about their products on Facebook. The best way to attract customers towards relevant reviews is by presenting the ad copy perfectly. Reviews from users is a powerful tool for building trust, implanting social proof and encouraging new visitors to come to your site, but you should also pay attention to the ad copy. Representing your ad in a professional and helpful manner will make your brand look responsible and help drive traffic to your site. For instance, when your ad copy says “check out this awesome review from our customer”, your copy seems forced.In a nutshell, keep your ad content short and don’t refer to the review in your copy.
  • Set Up Your Ad:
    Once you have decided what to advertise, picked up the right review and polished the content, now you require to set up your ad. To set up the ad perfectly, follow these ways to get better results.

    • Make Sure Your Ads Target the Right Audience:
      You need to be very specific rather than general while deciding your audience for Facebook ads. You can target your audience considering their location, age, gender and interests. You can also segment by relationship status, languages spoken or workplace. Thus by targeting specific users, you can narrow your ad’s audience and can promote your brand much precisely.
    • Monitor Your Campaign:
      Now as you are all set with the right ad, right audience and right review, you need to monitor the ad campaign. You can use the ad manager tool to get the detailed information about your campaign comprising budget, spending and schedule. Through this process you can view how many people have viewed your ad, how often it appears on newsfeed, number of clicks and click through rates.
    • Generate a Report:
      You can collect a report from the report tab in the ads manager. This function provides an intricate data that offers enterprise level insight into an ad campaign such as the demographic of people who are clicking on your ads or the amount of time between when a user clicks on an add and likes a page.

Thus, reviews from customers and incorporating it in Facebook ads enable you to turn the experiences of satisfied customers into powerful advertising tool. Your customers’ voices is one of the strongest marketing tools that attracts new customers to your site and promotes your brand.

Author: Ranjan Paul

Ranjan Paul who is the Team leader of Digital Marketing Department at Sketch Web Solutions, a mobile & web development company based in India has immense experience in this field. He has been responsible for creating the internet presence of many unknown business entities and has also propelled many known names to the first page of the most well-known search engines.

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