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LinkedIn Assists in Producing Business Leads


According to a survey done with the marketers in the year 2015 by the Social Media Examiner, Facebook is the most crucial social networking medium they use. LinkedIn holds the second position and 71% of the marketers use it, but they still do not consider it the most important one. Here are some more exhilarating statistics like 66% of the marketers want to better their knowledge of using Facebook and an unrealistic 62% desire to learn more about LinkedIn and 66% of them are strategizing to intensify their LinkedIn activities in the months to come. These stats are indeed exciting especially for the business sector as LinkedIn is a place where professional meet to get their work done. It is not only a place where professionals just put up their resume, but LinkedIn is also a great instrument for generating leads.

Few ways to generate business leads by using LinkedIn are as follows:

Get the Basics Right
One needs to get certain basics in place before using LinkedIn‘s premium tools. Firstly, optimize the profile. A super successful LinkedIn profile aptly describes what you do for others or the clients. There is no point in letting people know what you do.

Secondly, LinkedIn is, after all, a social networking site. So, try to be as social as possible and engage with the prospects through sharing, commenting and liking. This is important for nurturing a relationship, building trust and for comprehending the conversation taking place on the platform.

Thirdly, apart from your own profile create your company’s page as the groundwork for your content and social strategy.

Give Power to Your Networking
Sales Navigator which is a premium LinkedIn tool can be used to power your networking skills. This tool helps in connecting the network’s data in such a way that it will fast-track forging relations with the prospects. Take, for example, the tool will recommend the sales leads that you should be making contact with in the site. Again, it helps you to trail updates and news in relation to the individuals and companies that are important and necessary to you.

Give Importance to Customized Messages
There is absolutely nothing wrong with the default messages. In fact, LinkedIn generates such messages that one can use to follow up or network with the prospects. But these messages do not elaborate the value you give to a connection or does not display anything unique about yourself. For this precise reason, customized messages are a more potent tool for harboring a connection.

Specifically, Target Your Content
There are many premium tools that the LinkedIn Marketing Solutions suite provides that in particular targets content in order to assist the companies to reach out to their definite audiences. These tools include –Sponsored Updates, Sponsored InMail (sends directed emails to prospects at the time when they are active on LinkedIn) and the LinkedIn Lead Accelerator (it helps go outside the email inbox and includes site and social advertising that is focused at engaging unknown people who have already visited your website but have restrained from sharing an email address).

Use LinkedIn’s Pulse Publishing Platform
LinkedIn’s Pulse publishing platform provides an incredible way to share thoughts and ideas about subjects that are pertinent to your business. The audience on this platform is built in and it offers enhanced and quality exposure. This type of exposure might not be possible with a blog even.

It is inspiring to see LinkedIn becoming bigger as it is a great platform for any business entity and also for the working professionals.

Author: Soumya Banerjee

Soumya Banerjee is the General Manager of Sketch Web Solutions, a mobile & web development company based in India. He has been adeptly handling this role for over five years now and has advised his professionals on many advanced and complicated IT projects. You can follow Mr. Banerjee on Facebook or LinkedIn.

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