Matt Cutts is Google’s head of search spam raises a question on how does Google handles duplicate content? Matt points out that 25 to 30% of all the web content is usually duplicate. At the same time he justifies the above mentioned point by saying that it is not at all necessary that every time a duplicate content is a spam.
It can be said that you can be safe while writing quality article with Google. It is true in the sense that when Google look for and found duplicate content on the web, it actually tries to group it together and ultimately treat it as a single piece of content. Google is capable of showing two identical pages into one and therefore can efficiently handle duplicate content.
There is no doubt that duplicate content is considered as one of the most important sources of Search Engine Optimization (SEO) problems. But Google helps you to resolve these problems by treating even the duplicate content written into just one piece of content. Although it is always suggested by an SEO strategist to avoid writing duplicate content, but sometimes it becomes really very challenging to keep the content 100% unique. In this critical scenario, Google can take care even on your duplicate content.
The video of Mr. Cutts makes my concept clear about the duplicate content issue. Today, I have an in-depth knowledge as well as the answer to the question of ‘how Google handles duplicate content’. Thanks to the video of Matt Cutts!
Sketch Web Solutions being a web design & development company is also capable of providing quality content writing services to their global clients. Our team of creative and efficient experts can make our customers satisfied by writing quality as well as SEO friendly articles.
Reference from: http://bit.ly/1c8PcI0