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Mobile Application and its Global Impact on Business Enhancement

Gone are those days when the mobile phones were only functioned to just attend and respond to calls but now by become a necessity in human’s life, it is changing the way of the world. From leveraging specific features like GPS all the way down to the mere fact that people roam around with the internet connected computers on their pocket, the smartphones is not lacking in continuing its popularity explosion.

Over the past few years the mobile phones have been transitioned from an over powered toy into a hyped productive business tool and these are the few interesting stats about this:

  1. A study of the pew internet project revealed that 82% of adults were active cell phone users and 43% had apps on their smartphones.

  2. In 2002, more than 50% of local searches are performed from smartphones.

  3. At the end of 2010, a report by the International Telecommunicating Unions shows that there were 5.3 billion cell phone users worldwide and 90% of them use mobile networks.

  4. A bold prediction by Mary Meeker that by 2014, mobile internet usage is projected to overtake desktop internet usage.

These statistics are likely to increase as the years pass by and are enough to gear up your speed towards adopting a mobile strategy for your business. Witnessing the crucial role of mobile technologies in today’s world, it’s time to embrace its innovation and turn it into your strength for your business. The following are the biggest benefits of mobile applications that can help you solve business problems and get you an extra boost:

Mobile Application

  • Creates a Virtual Version of Your Business
    Creating a virtual office has become a new trend for businesses to grow and offer the best to customers. Statistics shows that majority of people spend time on their mobile devices to get up to date with the latest information. It doesn’t matter if you are at the local coffee shop or got stuck in the other side of the world. If the virtual version of your business is exist on the screens of handheld devices, work can be done anywhere and with ease.

  • Creates a Direct Marketing Channel
    Mobile is an important face of direct marketing. The best benefits of having a mobile app are:

    1. You can easily give your customers access to the information you want them to have at their fingertips including special sales and promotions of your business.

    2. The mobile marketing encompasses – the internet marketing’s interactivity and traditional marketing’s accountability.

    3. Through ‘push notifications’ you are closer to your customers. You can easily bring them back to the shopping experience by reminding them about your products and services and any latest information.

  • Facilitates Customer Relationship
    The trend of mobile applications has presented unprecedented opportunities to businesses to enhance the quality of their customers’ service efforts. Initiating these actionable tips will enable you to deliver an effective and highly responsive 24X7 service that will meet the expectations of your potential customers:

    1. Understand your customers

    2. Listen to your customers

    3. Engage with your customers

    4. Make yourself approachable

    5. Offer additional services

    6. Create a good content mix

  • Increases Visibility
    The future of your business depends on your capability to get your business imbedded on the phones of customers around the world. Mobile users don’t search the web to get information. Instead, they browse their app stores to find the information at their fingertips. So, not only your mobile app is a powerful marketing tool that will help you get people exploring your website, but it will also allow you to get engaged with your customers in most effective way.

  • Increases Sales Opportunity
    Developing a mobile application gives number of ways to increase sales. But the following features help apps prove their worth in almost every click and lead directly to boost your sales:

    1. Mobile Orders:

      Mobile apps allow customers to browse directly and place orders quickly from the convenience of their handheld devices.

    2. Push Notifications: You can simply promote your business by updating your customers with your latest offers, deal, or discount only through sending a reminding message to them.

    3. Value Added Benefits: By offering value added benefits to app customers, you can reward and motive frequent app customers to build a sense of loyalty for your business. Retail apps incorporating reward program can help you win over competition and generate sales


  • Provides Cost-Effective Marketing Strategy
    Getting the word about a new product, service or event takes a great expense. But the adoption of mobile application into business has made everything quite cost effective. In order to maintain a relevant cash flow, apps allow to present business in an effective way, encompassing all the necessary details and techniques required to entice customers and generate sales.

With the advent of mobile applications buyers nowadays indulge into a research process before buying a product or service. His research begins with the in depth knowledge about the brand, price comparison, analyzing the services provider including delivery time and date and also the reviews of other customers. After getting satisfied with the details, he proceeds to make the purchase. Thus, a business without a mobile app will get difficulty to keep their customers intact within them and to shine in the near future.

Author: Soumya Banerjee

Soumya Banerjee is the General Manager of Sketch Web Solutions, a mobile & web development company based in India. He has been adeptly handling this role for over five years now and has advised his professionals on many advanced and complicated IT projects. You can follow Mr. Banerjee on Facebook or LinkedIn.

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