A business entity can never progress forward or can grow without a proper marketing strategy. Traditional marketing methods are no doubt still relevant today but social media has become very potent and promoting products and services using the social media has become very crucial for reaching the target customer base. But for marketing the products and services on the social media a plan of action is necessary. There are few things that need to be done for managing the social media marketing strategy with complete success and those things are as follows:

Firstly, for any social media marketing strategy set up some goals and objectives that you want to accomplish. If you have these goals in front of you then you can quickly take measures if your social media campaign is not making any gains. Without any objective, you will not be able to measure success and also your return on investment. But never set too many goals because you can be overwhelmed by it.

Secondly, go for a social media audit to understand the actual situation. It is crucial to assess your present social media use and how it is actually functioning for you. Find out who are the people connecting via the social media, the social sites that your target consumer base use and compare your social media presence to your rivals’. This evaluation will help you to understand which are the accounts that need to be updated and the accounts that need to be deleted.

Thirdly, after your auditing is complete provide power to your social media skills. Do not leave any profile incomplete. Fill them appropriately. If the social media profiles of the networks you concentrate on are missing then create them from the scratch keeping your larger goals in mind. If the accounts already exist then polish and update them in order to yield the unique results desired by you.

Fourthly, after completing the initial process you will discover your social media voice and tone. This is the perfect time to turn to your competitors to get inspired by their quality of content and information that gets the maximum social media engagement.

Fifthly, for a great social media plan to be successful you require exceptional content. Your social media plan should include certain important questions about content and those are:

• What type of content do you desire to post and market via the social media?
• How many times the content must be posted?
• The way to target the specific audience for each type of content?
• Who will generate the content?
• How will you promote the content?

According to a research, brands want to post content consistently but not frequently. Credible brands on Pinterest post five times per day, tweet three times each day, post twice per day on Facebook and many more. Create the content calendar first and then schedule messaging in advance only.

In the competitive business scenario, social media marketing plans change constantly and you need to update and change the plans for a successful social media promotional campaign.