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Points to Keep in Mind while Designing for Mobile UX

In the light of the fact that the mobile channels grow and technologies develop, you are probably sure by now that the mobile technology has taken off and there is nothing to stop it at any time soon. According to an internet analytics company ComScore, a report has been revealed that shows that there are more people accessing the web through their mobile phones than the people doing it from their desktops from the comfort of their home and thus the number of ‘mobile only users’ much boldly surpassing ‘desktop only users’.

Every app starts with an idea but only the great apps begins with a remarkable idea. It is the good User experience that separates successful apps from unsuccessful apps and enable small startups to take on big brands. UX involves a person’s behaviors, attitude and emotions about using a particular system or service. In the era where people are extensively using mobile apps for buying stuffs or reading news while on their go, the failure to design a mobile app with best UX will be catastrophic for any site or publication.

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Design is not just what it looks like and feels like. Design is how it works” – Steve Jobs

To design an app that works great and appear beautiful, you can follow this tactic to develop the workflow that needed to turn your ideas into a significantly designed mobile app:

  • User experience research and design
  • Outlining visual concept
  • Designing the first version
  • Redesigning the app
  • Creating a style guide

Furthermore, these are the quick tips that will help you on the way to achieve a great mobile design:

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  • Keep Your Design Plain and Simple:
    Before designing, it’s imperative to focus on the fact that this design is getting created for much smaller screen, not for desktop sized screens. In spite of sharing some similar principles between web and software designs, creating a mobile app or site simply by shrinking your desktop experience will not work. For a good app, you need to focus on the idea of customer experience you want and enhance it with the right element of your existing digital presence.Clean and simplicity are the core factors to give a strong platform to great mobile ideas. But do you know how minimalism work on a mobile screen? When users see only the content that they need to see to gain knowledge and which prompt them to explore or navigate further, minimalism follows. Also, buttons, menus and actions also should be considered in the context to minimalism.
  • Be Aware of Diverse Designs and Environments:
    The key to a successful mobile UX design today is being aware of the fact that all the mobile devices are not created equally. Designing for mobile i.e. for mobile apps and mobile sites, it’s imperative to identify your users- what device they use and their mobile behavior. Modern mobile users are categorized into hunters and gatherers. If your audience are hunters, focus to make those features prominent which enable them to achieve their wants through few steps and minimize the functionality which is of no use for them. If they are gatherers, simplify the way that give them fast access to broad information.
  • Use Familiarity to Create Highly Functional Navigation:
    Undoubtedly, the majority of people surf internet on mobile rather than desktop, but those people have also gone through the websites on their desktops too. This clearly shows their expectations for a certain standard in site navigation and appearance from all they experienced using desktop. Therefore while designing for mobile, make sure you create a mobile site with great UX that replicates the navigation standard of any desktop site. Here are some common features that you should carry over into your mobile navigation:

    • Your most popular categories or site pages, based on analytics data
    • Navigation menu in the form of a hamburger menu
    • High-quality images
    • Prominent search feature
    • Clear, huge call-to-action buttons

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  • Achieve More than Just Visible Input:
    Mobile devices, with a huge array of sensors and communication channels, are more than any other device. Through this, the user is generating more input than what the interface is capturing. But you need to realize it at the right time and think about how you can use these techniques and functionality intelligently to improve your user experience.These functionality comes out of the users and their environment and established behavior patterns. This includes obvious things like sound and movement, but also some abstract concepts like location, proximity, environmental factors, social networks and intents. Using the mobile data, realize the great ways to create surprising, memorable and engrossing outcomes.
  • Make the Checkout Process as Fluid as You Possibly Can:
    This is the most important tip to follow. It is so important that the every aspect you have dealt with before it will go in vain if you fail to build your client’s mobile site in such a way that brings conversion after the user’s mobile site browsing. Unsurprisingly, the studies reveal that the shopping cart abandonment can be occurred on mobile too just like desktop when the UX is bad. The user experience can be the worst thing to interrupt the mobile shopper when they try to place an order. So, when something goes wrong at the end of their surfing, they prefer leaving your site forever and not to come back even through the big screens of desktop.Another notorious thing that the mobile checkout process suffers is when the call to action and check out buttons fail to support the shopper’s expectations. For instance, when the buttons are too small to get easily seen or tapped on, or when they just fail to appear as soon as items are added to the cart.
  • Above All, Follow Best Practice and Your Own Experience:
    Even if you are lacking experience in designing mobile, following classic designs will help you out. Classic product design theory and your own experience and understanding of the real world will enable you achieve a natural advantage in designing the mobile user experience, meaning more time to spend on truly innovating with the app as a whole.

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In a nutshell, it is clear that designing for mobile is an entirely a different concept than designing for desktop. Sure, they share certain similar principles, but those cannot be retained in designing for mobile UX. Of course you prefer to relate your mobile designs to the conventions that the users are familiar through their desktop browsing, but there are exceptions. Minimalism should be the golden rule to follow during designing for best mobile UX. And, following the above mobile design tips will enable you get satisfied clients and consequently will provide better conversions to them.

Author: Amitabha Ghosh

Amitabha Ghosh is the Team Leader of the Web Designing Department of Sketch Web Solutions, a Mobile & Web Development Company based in India. He is a prolific designer and has been responsible for numerous complicated yet successful projects. His zest for unique designs are unparalleled. You can follow Amitabha on LinkedIn.

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