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Put Forth the Right Social Media Strategy to Drive More Traffic to Your Business

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Businesses often come across many slopes and turns while building credibility and becoming leading authorities in their industry. But at that early stage, if they recognize the value of social media and that it is among the top three traffic sources, you will definitely find the ways to get your business out of this phase and propel it to the next level of success.

These are some significant recommendations to drive new users to your social media platforms and ultimately your website:

Comprehend the Power of Facebook for Your Business Page:
A large part of company’s potential customers is on Facebook. Thus, it has become a necessity for the businesses today to maintain a Facebook page where they can interact with their customers. There are various ways to use a Facebook page for your business’ growth.

  • Facebook allows you to place ads in the right column of the news feed. You must link your ad to a Facebook page to display it in the news feed.
  • This way of using Facebook gets you the result right away. You will be surprised by the number of likes you receive from strangers after they see your page and get to know your brand.
  • By posting content on regular basis, your followers will get the in-depth knowledge of when you post news and updates.
  • As you cannot encourage customers to review your business, you can show up a sign at your business to let customers know that they can review your business on your Facebook page.

Influence Your Followers to Share Your Content:
Your loyal customers value your products or services and you should take advantage of it. Influence your loyal users and make it easy for them to share your business news to their networks. Add a social share button to your every blog post and enable them to share your story with entirely new users with just a click on that button.

Put Forth a Compelling Content:
Social media users prefer highly interesting content that makes them come into action. You need to present information in such a way that represent your brand voice and identifies with your audience. Once the readers understand your message and get interest in your business goals, they will quickly convert to followers.

This is the key to social media success. By engaging most often with the other people on social networks, you will drive more people to your profile and updates and consequently increases your traffic.

Utilize Hashtags in the Proper Way:
Hashtags are most common to be found in major social networks. Hashtags will make your social updates more easily discoverable. Using of one or two hashtags per update will enable your followers to reach out to your update quickly. Try to figure out which hashtags are trending for the day and use them in your updates.

Be Your Biggest Supporter:
Customers only read or explore further when they find the depth of the subject. Updating your profiles, be it your website or social media channels with a relevant contact information is necessary. Include a direct link to your website and social media channels help your users to get the right information about the online existence of your company.

Thus, if you put the right social media marketing tactics in place, you can improve brand awareness, increase customer engagement and loyalty, drive more traffic and ultimately grow your business.

Author: Soumya Banerjee

Soumya Banerjee is the General Manager of Sketch Web Solutions, a mobile & web development company based in India. He has been adeptly handling this role for over five years now and has advised his professionals on many advanced and complicated IT projects. You can follow Mr. Banerjee on Facebook or LinkedIn.

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