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Some Core Ideas to Understand why Self Branding is Important

Not all stories find their way to library shelves. Well! What must have made you think that each and every story would get publicized as expected? Like everything else, a book is often judged by its cover, the glossy it remains the faster it lands up on the hands of the reader; then from one to two, ten and the number tends to increase as readers finally find the opportunity to read their favorite book. So, this has lot to do with branding. The more groomed your profile on the web appears the better it turns out for potential clients or entrepreneurs to spot you, so much so that someday you may even become a who is who of the society.


Obviously you were not born with a spotlight being projected on your face. It starts simple, but to make it big, you need to seek measures appropriate. From a fresher to an experienced individual well versed with different aspects of professionalism, it takes years to accomplish a place or a position which you may have only dreamt while young.

The motive is to stand out from the rest, strong and consistent. Personal branding can help. What, you thought individual branding is something utopian? Of course it is very much existent. Though some people have an idea about self-branding, yet they seem to be unaware of the source through which they can achieve the limelight. Just like millionaires, individuals can do it too.

Personal Branding is How You Influence the Mass: So, here is the truth, there is no short cut to earning an experience. But what would you do with such immense experience when you can barely find a way to voice the hard work and excellence. You may start up small, like creating some WordPress website, but that’s enough for a decent start. Slowly, as you delve into the years of toil and professionalism, you would learn what is best to spread your name like you are some kind of a star.

Your First Impression: Definitely the first impression has a lot to make a change. Like in an interview the candidate’s agility, knowledge and experience make the first impression, same with websites. When you are starting with personal branding, the website you create may appear amateurish to some extent. It may not draw as much attention. But with time this lack of professionalism can be lifted and a new avatar could be given to your online presence. As time passes your experience increases, so does your ability to evaluate what is required and what is not. You become a pro and decide to give your website a shot like never before. It is kind of inspiring.

Let Visitors be Aware of Your Web Presence: clients who often visit websites tend to draw information about you from the web profile you have created. In order to attract attention of more employers or entrepreneurs, it is important to have your website networked well. Sometimes organic traffic can hardly give you the exposure you need. Hence it becomes mandatory for you to seek networking help through websites like LinkedIn. No matter if you are a fresher or someone experienced when you have a profile launched on LinkedIn, you are sure to attract attention. There are innumerable number of recruiters who actively participate on this business networking site. So if there is a gap in demand and supply of employees, you may stand a chance to getting spotted by a leading company. As you step into the interview room you would require making the most out of your background image which refers to your experience in the field and how you have been able to discover your potential and implement it over the years.

Remember Your Brand is what You Get in Near Future: in order to survive the competition it is of prime importance to create a brand for yourself. Don’t hatch eggs before; you may not actually know that people are literally looking for aspirants of high caliber like you. When you create your brand image, you easily fit in to the bandwagon of candidates aspiring to evolve as a top shot of the company. You also get picked quicker. When you are set to create your own foundation, you should keep in mind to surface your potency as a highly skilled employee.

Author: Soumya Banerjee

Soumya Banerjee is the General Manager of Sketch Web Solutions, a mobile & web development company based in India. He has been adeptly handling this role for over five years now and has advised his professionals on many advanced and complicated IT projects. You can follow Mr. Banerjee on Facebook or LinkedIn.

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