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Some Interesting Ways of Marketing the Small Business Mobile Application

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Small businesses are generally hesitant in investing in mobile application but if they have already developed an app for their business then they must ensure that it reaches the target market base. In order to make the app live up to its ROI potential a safe and innovative mobile strategy must be devised which can lead to numerous downloads.This will be the ultimate success for the mobile application.

Here are certain tips for the promotion and marketing of your business mobile app:

Identify the Audience/User
If you have not recognized your fundamental customer base then the return of ROI and meeting of sales target is not expected. First, find out who the application will cater to and then go for the design accordingly.

Some issues that are necessary for consideration:

  1. Age barrier
  2. Interests
  3. Inclination towards technology
  4. From which industry

Never Take Keywords Casually
One crucial factor that requires being taken into consideration before launching any mobile app is how the users search for the app. A study shows that 63% of the iOS users search for the apps organically. This signifies the importance of keyword search and optimization. Focus on attracting a maximum number of organic traffic to the website and the app by scrutinizing industry trends and by staying conversant with the latest app store optimization strategy.

Create Online Presence
Better the online presence of the app by exhibiting it on the website and also by including it on other media channels. You can also build an advanced website singularly for the mobile application.

  1. Dedicate the landing page of the website to the mobile application.
  2. Post daily updates in the company blog during the period leading up to the launch. Try to update latest features and others even after the launch of the mobile application.
  3. Design a website banner that can be clicked and which also delivers important information and links through to actionable content like the download link or app release blog.
  4. Include regular app update emails to the dribble campaigns.

Plan and Schedule the Launch
If an app is launched in a planned manner then it can bring a tsunami of downloads. Fix the launch date and initiate the advertising process of the official “app launch??? to the consumers and the leads. Create a social media hype around the launch by providing special offers and also by distributing teasers. When the launch day nears provide special offers to the first users who downloads it. This will bring innumerable downloads in a very short period of time.

Listen to Your Customers Prudently
Always give a patient hearing to the customers at the first phase of the app’s release and all the customer feedback must be taken into consideration. If a response form is included on the site as well as the app, it is always beneficial. Go through the reviews thoroughly and also, take care of the customer complaints. Never hinder these channels of interaction rather always keep them open because it will help in refining the app and also will better its ratings.

Think about Videos
Videos are a great tool for demonstrating your app’s skills. These are much better than screenshots and words and have a greater appeal as it shows real user experience. Post this video on Facebook, Twitter, Vine, and Instagram to promote it.

If a small business mobile application is marketed well then it can produce tremendous results for the business.

Author: Soumya Banerjee

Soumya Banerjee is the General Manager of Sketch Web Solutions, a mobile & web development company based in India. He has been adeptly handling this role for over five years now and has advised his professionals on many advanced and complicated IT projects. You can follow Mr. Banerjee on Facebook or LinkedIn.

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