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Steps that will Help Craft Facebook Ads that will be Effective

In this modern era, businesses need to reach out to their consumers in order to increase their visibility, sales, and profit. But the customers today are always active on the social media and like to do things online. This is the precise reason why businesses promote themselves on the various social media platforms and Facebook is one of the most preferred and popular social media platforms and it boost of a huge number of active advertisers. Now, this is the platform where direct response marketing can offer a comprehensive competitive advantage. But, does the majority of the marketers operating on these platforms including those on the Facebook know how to write a direct response marketing ad? To put it precisely the message in the ad should be about the prospective consumers and they must be provided with a constructive reason for caring and responding to the ad immediately.


Below are elaborated certain effective direct response ad strategies that can be used on the Facebook platform:

Create a Headline that Addresses the Person Viewing the Ad
The individual who is looking at the advertisement must feel within that the ad is addressing them directly.

Reason for Paying Attention
The marketer should be able to explain to the consumers why they should focus or be attentive towards the advertisement.

Focus and Communicate with Your Prospect Only
You do not need to communicate beyond your target customer base. Explain to your prospects about the things that differentiates you from others and why this particular ad deserves their time.

A Smiling Photograph does a Lot
An ad image featuring a smiling individual looking straight into the camera creates much better impact.

Experiment with a Red Shirt
A variety of dress color have been tested and for some reason, it seems that red shirt scheme works better than any other dress color.

Provide Clear and Brief Text in the Ad Image
Use text aptly to communicate to the target consumer what will be the result if they at all click the ad. But ensure that the text quantity does not jump the Facebook’s guideline of less than 20% text in the ad image.

Display the Reward for the Prospects
Feature the photo of the free of cost coupons, video, report and others that the prospective consumers will receive when they will click through to the next page. They also must view this image when they reach at the landing page also. This will radically reduce the landing page bounces.

Provide Proof with the Link
Facebook lets one to alter the URL display that is revealed in their ads. But to inculcate confidence in the viewers ensure that it matches their brand and their website.

Clarify to the Prospects what they are expected to do
The marketers must use the business link to explain to the viewers what they exactly want them to do with the advertisement.

Utilize Open Loop and Ad Congruency Strategies
The copy just beneath the ad image must include two different strategies. Firstly, it must be an open loop so that the text runs beneath the pages and this allures the viewers to click to see the rest of the content. Secondly, it should have specifically the same copy that the viewers will view on the landing page when they click on the ad. This is known as ad congruency and this provides a greater probability of opt-ins and sales conversion.

If a Facebook ad really clicks then it can take the business to a greater level of growth, development, and profit.

Author: Ranjan Paul

Ranjan Paul who is the Team leader of Digital Marketing Department at Sketch Web Solutions, a mobile & web development company based in India has immense experience in this field. He has been responsible for creating the internet presence of many unknown business entities and has also propelled many known names to the first page of the most well-known search engines.

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