Previously, soft skill sets like copywriting have made employees easily target their redundancies, but in the recent past, the companies have recognized the importance of targeted, tactical and answerable content and realized that it no longer can be treated as ‘a side project’ in the marketing terms. One of the greatest ways to get big breaks from small tweaks is to focus on converting your readers into customers by strengthening your copy. But the art and science of copywriting involve a careful strategy to deliver words that get people take some form of action.
The chances are that you might get stuck in penning down the wrong things and get weak results. So here are some simple but effective ways to take your business to the zenith by utilizing the power of your copy:
- Understand Your Audience:
When you run a blog, your customers are your readers. Thus, you cannot take a chance of losing them with an irrelevant content. Picture the average potential customers on your mind and start writing. Think about what’s important to them and what they are passionate about. The more you understand your consumers’ behavior, the more targeted and relevant your copy will be.
- Regulate Your Value Proposition:
There are several products in the market which serve the similar benefits to the customers as your products do. Thus, in this widespread tough competition, you need to focus on the key differentiators that make your products better than the one down the street.
- Identify a Unique Selling Proposition:
The more you prefer standing out of the competition, the better your chances of getting a response. Rosser Reeves, the author of ‘Reality in Advertising’ defines unique selling proposition as “something that competitors do not, or will not, offer???. Thus, you should set a strong unique selling proposition to pull customers towards the product.
- Establish An Objective:
Before you start writing, you should be clear off with the purpose of your write-up and what action are you expecting to get the readers to take. If the answer is not clear to you, it won’t be clear to your reader.
- Craft Persuasive Headline:
Many readers have the habit of scanning a headline and majority of them just skip reading this if they find the headline boring or bleak. In order to attract customers to go into the profundity of your content, you have to put forth a stimulating headline that your readers will want to read.
- Adhere To The AIDA Formula:
AIDA stands for:
- Attention– This is where you grab your readers’ attention through a benefit-driven headline.
- Interest– This is where you will pick the interest of your reader to delve deep into the content to sort out their pain through achieving the benefits of the products or services.
- Desire– After raising your readers’ interest, here is where you pump up his or her desire for what you are selling.
- Action– Once your readers get lost with the amazing benefits your products offer, this is where you propel him or her to get into action.
The formula AIDA allows you to maintain a flow in consistently creating a smooth and strong sales content that grabs your reader’s attention and keep their interest intact.
- Show Up A Customer Quote:
This is another important way to make your content catchy and credible. Including a brief and convincing quote given by your customer in your content can help you present a more real content that give customers a sense of loyalty.
These commandments of a great copywriting represent a compilation of some of the best ideas that come vital in developing good, interesting and efficient copy.