When you plan to buy a pizza, a few logo comes instantly in your mind – that’s brand; rest are just pizza sellers. A company doesn’t become a brand overnight; it needs to follow robust strategy to create a brand awareness among the people and investing lots of money on giant hoardings and other offline methods isn’t going to help you a lot.
Even a decade ago it was okay to inaugurate your physical store, put some ads in the local newspapers, television or FM channels and make a good amount of business. At that time business owners had a misconception that websites are just a luxury for such medium or small businesses.
But, digital revolution in developing countries like India gradually proved that the web-world isn’t limited to just showcasing your products. It has enough potentiality to promote your products among the right audience, pull them into your website, engage them through efficient strategies and convert into loyal customers.
Well, definitely it is not that much simple as it sounds if you haven’t hired the right experts. There are millions of websites that are suffering from lack of traffic. But, with right planning and proper amount of investment in digital marketing you can take a head to head challenge even with the giant brands and generate revenue beyond your imagination – and this is what makes the web presence special compared to offline business.
The best thing that ensures you a bigger profit margin is very low infrastructure and overhead cost which takes away a huge part of the income of the super-market, malls and showrooms in the prime location of a city. Even if it is not feasible to sell your products online due to the product type, you can still utilize this channel to promote your products and service, create brand awareness among target audience, attract queries and convert them into potential leads.