The news that has been speculated for a while, now coming to be real. According to the influential tech blog Re/Code, Twitter is focusing on bringing a new feature that will allow users to create tweets with lengthier texts, expanding the traditional 140-character limit up to 10,000 characters that are about 2000 words based on averages. The multiple sources that are linked with the company and familiar with its plans further state that Twitter is internally calling the project “Beyond 140”. The company has not set up the actual date of its launch but is looking to launch the feature soon in the next three months.
The company assures that it is not going to make changes in the presentation of its tweets. The new option where the tweets will contain a lengthier text will carry a ‘read more’ type link at the bottom of the 140 characters and enable users to click on that if they wish to delve deep. The point of this is to keep the same pattern in the timeline and to give the same feel to the users. However, this design is not the final one as per the statement of an anonymous source.
The design is the key in generating the new users and keeping the old users intact within something. Affecting the design of the tweeter by making tweets wide by adding a long content and bigger pictures don’t make sense. It is likely to diminish the user engagement. Thus, the new feature will be presented in such a manner that if tweets occupy a big space in your screen and take a long time to open up, it is likely that you will view a certain part of that, up to the 140 characters. Thus, twitter is introducing a new option of adding more content to the tweets without disrupting the way users are using the system now.
Expanding the limit of the characters in the tweet is a sign that Twitter and its CEO Jack Dorsey are willing to make serious changes in Tweeter in order to entice new users. This attempt of Tweeter is not just changing the length of the tweet. But additionally, through this, the company is getting a chance through the ‘read more’ button to keep playing in Twitter’s own garden rather than funneling traffic to blogs, news sites and other sites around the web.