The company’s exertion to make the twitter more rewarding to simplify its user experience and to give them the clear insight of all the updates and its purposes is clearly getting revealed in its audacious step of replacing the button ‘favorites’ with ‘likes’. The button ‘favorites’ was born with tweeter in 2006 and this concept has come out by merging the idea of Tumblr’s red heart and Facebook’s like button.
The button ‘favorites’ was initially designed as a way of bookmarking tweets- a feature that proves fairly insane for a service whose messages are limited to 140 characters and at the same time where photos or videos can’t be uploaded. But with the company’s sudden realization that the stars could be bewildering for users, especially to new comers and a belief of the product manager Akarshan Kumar that ‘likes’ is more effectively than ‘favorites’ which has been reflected in his statement “you might like a lot of things, but not everything can be your favorite”, the company has officially turned off its ‘favorites’ button and replaced it with ‘likes’ on 3rd November 2015.
On the contrary, the twitter’s ‘favorites’ button was a versatile option for many. This was the primary way of the service that was enabling most of the users to signify their love, laughter, support, hatred, criticism and many other emotions through a single option. Now it’s hard for many to believe twitter without its ‘favorites’ button. Despite all its flaws and faults, the ‘favorites button of twitter was unique and making the service unique. Most people may not have been comfortable using that button but those who understood its versatility will miss it big time.
Although a star is not a heart and a favorite is not a like but the company is quite confident with its idea of making the service more fluid with the newest mode of engagement.